EL PAIS has apologized
for its tasteless and insulting advertisement, as posted here.
EL PAÍS apologizes for the use of the images of the terrorist attack against the Twin Towers in New York, which happend on September 11, 2001, for a campaign to aquire subscribers to ELPAIS.es. This regrettable campaign, carried out through emails, supported on two photos of New York, one with the Twin Towers and another one without, under the heading “You can do a lot in one day, imagine what can happen in three months”. The promotional campaign started last Monday, September 13, and was sent to more than 50,000 recipients before it was cancelled, on Wednesday 15th.
Any explanation about the chain of errors which led to the launch of this campaign is insufficient, which some of our readers rightly qualified as repugnant. We share the disgust they have expressed in numerous messages and letters to the management and we are sorry it happened.
[Translated by Southern Watch - you can read the full text here
This isn't just an apology; it's an acceptance of responsibility and a sincere effort to rectify the situation and hold people accountable for their actions.
Perhaps some people could use this as an object lesson. Apology accepted, El Pais.
has more on the story.