the black dots of irony
Today is the day that Adbusters' Unbrand America tv spot finally airs.
The basic premise of the spot, and of AdBusters in general is this: America is made up of evil corporate empires and the equally evil consumers who devour products made by these satanic corporate entities.
They want you to take back your country. Not rely on capitalism, consumerism, corporatism.
So what do they do? They pay good money for a tv spot to air on a corporate-owned television conglomerate, giving them dollars to spend on various nefarious activities, like making more products and more news shows and paying exorbitant salaries to their CEOs.
Iím not sure what the purpose of this action is. Do the people of AdBusters, the people who sport their black spot logo and the people who support this type of action realize that capitalism and corporatism and the buying and making of goods is what keeps America going?
How exactly is it they want us to take our country back? Give up money and goods? Knock down the strip malls and put up a paradise?
Well the AdBusters gangs has an idea. Not only will they air their 30 second, million dollar tv spot on CNN, they will then encourage of all their followers to go stick black dot stickers on everything they can find that represents capitalism;on store windows and newspaper boxes, on gas pumps and supermarket shelves. Open a magazine or newspaper - it's there. It's on TV.
This is the mark of the people who don't approve of Bush's plan to control the world, who don't want countries "liberated" without UN backing, who can't stand anymore neo-con bravado shoved down their throats.
This is the mark of the people who want the Kyoto Protocol for the environment, who want the International Criminal Court for greater justice, who want a world where all nations, including the U.S.A., are free of weapons of mass destruction, and who to take their country back.
Wait just a minute. Now Iím really confused. I thought this was about Unbranding America. But no, upon further view, itís just another We Hate George Bush rally round the flagpole of mixed causes.
Well, what do you expect from a group who thinks wearing brand names are akin to carving a 666 on your head, yet they go ahead and market their own Black Dot sneakers, not realizing that they have just ďbrandedí their own brand of a product.
So we have anti-Americanism, anti-war, anti-capitalism, anti-corporatism, anti-branding, anti-Bush, anti-liberation all rolled into one big, powerful cause, represented by having its followers stick a black dot on gas pumps and store windows and by marketing their own brand of sneaker.
Irony check, anyone?
So I asked my sister Lisa to take the black dots from AdBusters and make a few modified versions. Of course, she came through with flying colors. Feel free to make your own and send them over, or post them here. I'll be printing mine out to carry around with me so I can stick them over any AdBuster black dots I see in my neighborhood.