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the black dots of irony

Today is the day that Adbusters' Unbrand America tv spot finally airs.

The basic premise of the spot, and of AdBusters in general is this: America is made up of evil corporate empires and the equally evil consumers who devour products made by these satanic corporate entities.

They want you to take back your country. Not rely on capitalism, consumerism, corporatism.

So what do they do? They pay good money for a tv spot to air on a corporate-owned television conglomerate, giving them dollars to spend on various nefarious activities, like making more products and more news shows and paying exorbitant salaries to their CEOs.

Iím not sure what the purpose of this action is. Do the people of AdBusters, the people who sport their black spot logo and the people who support this type of action realize that capitalism and corporatism and the buying and making of goods is what keeps America going?

How exactly is it they want us to take our country back? Give up money and goods? Knock down the strip malls and put up a paradise?

Well the AdBusters gangs has an idea. Not only will they air their 30 second, million dollar tv spot on CNN, they will then encourage of all their followers to go stick black dot stickers on everything they can find that represents capitalism;on store windows and newspaper boxes, on gas pumps and supermarket shelves. Open a magazine or newspaper - it's there. It's on TV.

This is the mark of the people who don't approve of Bush's plan to control the world, who don't want countries "liberated" without UN backing, who can't stand anymore neo-con bravado shoved down their throats.

This is the mark of the people who want the Kyoto Protocol for the environment, who want the International Criminal Court for greater justice, who want a world where all nations, including the U.S.A., are free of weapons of mass destruction, and who to take their country back.

Wait just a minute. Now Iím really confused. I thought this was about Unbranding America. But no, upon further view, itís just another We Hate George Bush rally round the flagpole of mixed causes.

Well, what do you expect from a group who thinks wearing brand names are akin to carving a 666 on your head, yet they go ahead and market their own Black Dot sneakers, not realizing that they have just ďbrandedí their own brand of a product.

So we have anti-Americanism, anti-war, anti-capitalism, anti-corporatism, anti-branding, anti-Bush, anti-liberation all rolled into one big, powerful cause, represented by having its followers stick a black dot on gas pumps and store windows and by marketing their own brand of sneaker.

Irony check, anyone?

So I asked my sister Lisa to take the black dots from AdBusters and make a few modified versions. Of course, she came through with flying colors. Feel free to make your own and send them over, or post them here. I'll be printing mine out to carry around with me so I can stick them over any AdBuster black dots I see in my neighborhood.


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Michele takes the AdBusters' advertising campaign to task:The basic premise of the spot, and of AdBusters in general is this:... [Read More]

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Comments

To me, these AdBuster people are the same folks who dyed their hair purple as teenagers to look like all the "different" people and still haven't grown up. And their idea of what's ironic probably comes from the Alanis Morrisette song.

ha! i love the last one!

This is the mark of the people who . . don't want countries "liberated" without UN backing . . .

Translated: "If we can't get a body comprised primarily of nondemocratic monarchies, dictatorships and screwed-up Third World shitholes to agree to get rid of another dictator, then fuck the poor souls who live under him."

Their hypocrisy knows no bounds <-- Val Kilmer

I like the anti black dot, black dots idea...I think most people will get the idea that these are the usual wackos spouting off about "global warming" or "globalization" as if these are disasters.

I don't entirely disagree with you, but your point about them going to a corporate-owned station to get their message out to the public is way off. I don't see any other way to reach such a large amount of people as television can afford. And there aren't any non-corporate owned stations for them to put their ad.

maybe they should start taking their case to the high visibility areas. like a nascar race. c'mon adbusters....go tell the fans how evil the sport is. i'm sure they'll listen and willingly agree. i know i would. i would listen to every little bit of insane rambling you have to say. and then i'd proceed to stomp a mudhole in your ass.

But still, Anthony, their message is so vague, unpolished and ultimately stupid, that, even when it runs on television and any other medium they've managed to snag, the only people who will understand and appreciate their ding-dong cause will be the black-dotters themselves. Seems like a waste of money and resources to me, and isn't that what they're supposedly against in the first place?

What surprises me is their utter stupidity and alleged shock at being turned down by all the networks and MTV.

HELLO?!?!?! You are advocating UN-branding. That would include unbranding of Disney, Viacom, GE, etc., all the companies that own the networks that turned you down. How frickin stupid can you BE ?

I hope those black dots biodegrade, else the ELFs will get mad...

I can't imagine thinking like that. It's bizarre.

Anthony -- it's still hypocritical and stupid. It's not TV, but there's always NPR, isn't there? Then you have the internet, where they'd be able to reach a LARGER number of freaks and idiots. They could spend that money to advertise on IndyMedia and the Dem. Underground... they'd be hitting the a larger market more likely to respond to their message, for cheaper, AND not be funding the "neo cons."

So TV is necessary because?

Awww, the sneaker site is gone. But you can still buy a bunch of stuff from them at https://secure.adbusters.org/orders/ where they are doing their hypocrital best to be capitalists and sell lots of groovy evil merchandise.

I actually enjoy a lot of the AdBusters stuff. Yeah, the anti-corporate thing can be taken a little too far, but it's worth reminding ourselves that not all the good stuff in life needs to have the corporate brand to be worthwhile.

Your "zeppoles" are a good example of this. While it's perfectly legit for McDonald's to come along and create a "McZeppole" it won't be as good as the ones you'll get from the mom & pop stands at the fair. Then if the McZeppole sells for a quarter while mom&pop have to charge $1 and all of a sudden no one buys the mom&pop ones and all you have left is the McZeppole...

Again, not saying corporations are evil, but there is something positive, I think, about lack of branding and cottage industry and all of that. That's the message I take away from AdBusters type campaigns.

Indeed, I think the DIY ethos of blogging is AdBusting in and of itself.

"This is the mark of the people who want the Kyoto Protocol for the environment, who want the International Criminal Court for greater justice, who want a world where all nations, including the U.S.A., are free of weapons of mass destruction, and who to take their country back."

In other words, they're doing this for all the idiots in the world!

<anti-Black Dot black dot>

I'm a Moron, and I Vote

</anti-Black Dot black dot>

I don't see any other way to reach such a large amount of people as television can afford. And there aren't any non-corporate owned stations for them to put their ad.

Pfffft. For what they're probably spending on this buy, they could underwrite Jim Lehrer or Frontline for a year.

You'll know you've made your point when they sue for trademark infringement of their black dot.

What annoys me is that they spam about it. In a newsgroup where they are off topic and in violation of the charter, no less.

Luddites, Asshats and leftists. Sorry for the redundancy.

Anthony, wonder why there are no "non-corporate" television stations? It costs money to run a TV station. People don't work at it for free, and its real hard to get Sony to donate those cameras and video recorders for free. People need to eat, and that means either making your own food, or exchanging something of value for the food someone else created. Working in a TV station for free means not doing something of value for anyone else. At least not sufficient to exchange for food.

Either you create wealth, food, or you starve. It is that simple. The guys at Sony, the workmen building the studio, the guys at the power plant making the electricity, all these folks want to eat. And if working for free don't let them eat, they go somewhere that does pays.

And this is why there is no free TV. This is why there is no such thing as a free lunch. People consume, all living things consume. So the choice is to make more, or die out.

I like the idea of creating and marketing sneakers produced outside of sweatshops. If the Black Spot Sneakers were being marketed simply as high-quality, sythetic, non-sweatshop shoes, I'd buy a pair in a second. But the rest of the philosophy behind them is so idiotic that I wouldn't want to be seen in them.

Mind you, the are plenty of high quality, synthetic, non-sweatshop shoes out there - I'm wearing a pair right now. And the company that made my shoes didn't design an ad campaign designed at screening out capitalists or Republicans, either,so I reckon it'll be around longer than the Black Spot shoes.

Yikes... "Hypocrits", haven't grownup, "wackos", "stupid", "freaks and idiots".... little harsh? I don't hate Bush but I definately think he's leading us in the wrong direction and just doesn't get it (as looks to be the case here). Perhaps "global warming" and "globalization" may just lead to "disasters". Certainly putting down someone acting on their concerns doesn't help anything even if it is not necessarily the best method or you disagree with the motives.

"People consume, all living things consume. So the choice is to make more, or die out." Wow. Talk about stupid. All living things don't "make more" or "die out". And people didn't for millions of years. They made 'enough'. It's that kind of grow-or-die mentallity that leads to the problems. If the rest of the world consumed at rates equal to the U.S. we would need more than three planets to sustain it. This world would not survive. Yet, that seems to be many peoples goal. Now that's stupid and my sneakers are off to anyone trying to do something about it.

The False God-
You gave a description of people you viewed as "idiots."

"This is the mark of the people who want the Kyoto Protocol for the environment, who want the International Criminal Court for greater justice, who want a world where all nations, including the U.S.A., are free of weapons of mass destruction, and who to take their country back."

In other words, they're doing this for all the idiots in the world!

So, let me get something straight. You support George Bush? This man led us into an unjust war while giving us false information. His patriot act took away some of your own civil liberties, as well as the largest reason people move to America. As a devout loyalist to the Republic of the United States of America, I cannot allow a man like him to run the country. If you call people like me "idiots", I'll proudly wear that badge. I have an idea for you, try reading the U.S. Constitution. You'll like it, it's a quick read. And maybe once you've read it, you'll become an idiot like me.

-Conor X.

P.S. You really don't need my real name. It really wouldn't make life any easier

This is a free country and you are entitled to your own opinion, but your newly designed black dot that makes the comment about Rachel Corey is way over the line. She died working to better the lives of thousands of people. That should be respected and not be used as part of your liberal bashing rant. I'd rather not sound immature but I can't hold myself back from just saying, "FUCK YOU!"

fuck you indeed.

adbusters is the leading organization that are actually getting off their arses and trying to do something about what many people are unaware of. as a british person i find america an offensive country, you refuse to apply yourselves to environmentally friendly policies in favour of your economy. you allow people to suffer and die abroad for your economy. you invaded iraq and afghanistan, after millions of us british people protested, illegally, your president diverts money from school to fund his shithole of a war which seems to worsen every day, and the consequences are that your school must look for corporate sponsorship deals which boosts your precious economy some more.

adbusters said it once, economists must learn to subtract. i know there are loads of good people in america, and i like to believe that the rest are just ignorant, but there are a significant amount of fat greedy bastards in your country and to be honest i think of adbusters and their black spot as a shining ray of hope that maybe one day you wont be such a maliscious country and maybe one day you'll stop harming my world.

my friend just told me that you won't listen to me whatever i say. at least adbusters have got your attention.

Right on, Mike!