face the blame
Due to rising concerns about obesity lawsuits, Kraft Foods will be cutting portions in some of its packaging, including Oreos and Mac n Cheese.
Kraft said the changes it will make will include advertising and marketing to children to encourage appropriate eating behaviors and active lifestyles.
Rather than conform to the idea that food companies are responsible for a person's obesity, they should just change the labeling on their products.
WARNING: EATING ALL THESE OREOS IN ONE SITTING WILL MAKE YOU FAT!
WARNING: EATING AN ENTIRE BAR OF VELVEETA CHEESE IS A STUPID THING TO DO. YOU WILL GAIN WEIGHT AND YOU WILL BE FARTING UP A STORM TOMORROW.
Even better, rather than changing the marketing that now exists towards children, the companies should gear the marketing towards the parents who actually buy the product, or just change tactics with the kids:
HEY, MOM AND DAD! THIS BOX OF COOKIES DOES NOT CONSTITUTE DINNER! GET OFF YOUR LAZY ASS AND WATCH WHAT YOUR KIDS ARE EATING!
Or, a public service announcement aired during cartoons:
Hey, kids! Does your mom and dad let you eat 20 Oreos at a time? Do you have Whoppers for dinner every night? Have you moved from in front of the tv in the past three days? Do your thighs rub together when you walk? If so, you may want to ask mom and dad why they want you to get FAT! Remember kids, it's not our fault that you're a size 22 in the third grade. We just make the products, your parents are the one who don't control your portion size or make you exercise. Blame them, not us!
They could call it the Face the Blame campaign.