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the cow says chug!

PETAís new slogan in Wisconsin: Drink Beer, Not Milk.

People for the Ethical Treatment of Animals recently revived its "Drink beer, not milk" campaign in Wisconsin, urging college students to forgo dairy products in favor of alcoholic beverages. Milk, PETA says, is bad for the human body and the process of producing it is harmful to dairy cows.

Iím sure college students will take this slogan and run with it. Beer in your cereal, beer in your coffee, beer with a piece of chocolate cake. Who needs milk when you can have an Old Milwaukee to start your day?

"The scientific evidence is conclusive: Beer in moderation is good for you, while even one glass of milk supports animal abuse and harms your health," said Bruce Friedrich, PETA's director of vegan outreach. "You can drink beer responsibly, but the same can't be said of milk."

gotbeer.JPGSure you can drink beer responsibly, but how many college students do? And while you may see some of them get DWI tickets, youíll never see a student getting pulled over for driving under the influence of a dairy product.

But go ahead, save the cows, drink a beer. Who cares if you get behind the wheel or operate heavy machinery after drinking the beer? Who cares if you have to take an exam or write a paper? Not PETA. As long as you arenít hurting the animals, they donít give a damn what you do to yourself or other humans.

Got beer?

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Comments

They got in trouble last year over the same campaign, I thought. What? Are they running out of new, offensive ad ideas?

I remember the prostate cancer billboards in NYC around the time Guiliani was geting treated for prostate cancer. That was a class act.

What PETA doesn't realize is that here in Wisconsin, at least the people I see here, don't drink beer in moderation. I suppose the next thing they'll say is that those foam rubber cheese wedges people wear on their heads should be banned or changed to tofu wedges because cheese is made from milk. Yeah, that will fly really well in Wisconsin.

I smell trial lawyers sniffing around PETA on behalf of DUI victims. Would serve them right. "Is it true that you advocated the drinking of alcoholic beverages by college students, including minors, such as the student whose drunken driving killed my client, the elderly Nobel prize-winning nun with the sweet smile?"

The nice thing about PETA is that the organization consistently parodies itself with shit like this. They should write for SNL.

Oh right....the day I see a Milk Detox Centre, I'll believe this nonsense.

I hope PETA gets sued out of existence.

You write this like it's a bad thing. LOL.
Damn PETA. I hate them. You know, vegetables have feelings too!

Mmm, beer and chocolate... oh, wait, I'm thinking of Bailey's and chocolate. _

If only they'd chosen to promote tequila instead of beer...

Save a plant.
Eat a PETA

Also, insert joke about PETA bread

I don't know where you guys get your beef from, but if it's from Alberta you might want to hold off on it. We just got our first confirmed case of Mad Cow Disease. They've just started announcing it on the news here. Yikes.

In the series "Alien Nation" the alien species, whatever they were called, got drunk off of milk, as I recall.
Hm... I smell a ufo/peta connection here.

they started the campaign in england last year (around september). i compared milk and beer, just to see if i could prove them wrong.

http://blog.akacooties.com/archives/000723.shtml

What I've never been able to figure out is what they think happens to all the dairy cows if everyone gives up dairy products. Do they think they go off to a nice cow retirement home somewhere, get set loose to fend for themselves or what? Personally I see the price of leather sofas dropping quite precipitously. PETA is just stupid. Too bad they have to be such pains in the ass as well because it makes it so hard to ignore them as they so richly deserve to be.

And didn't they spearhead a campaign to change the Green Bay Packers ("packers" being in reference to slaughterhouse workers) to something like the Green Bay Sixpackers?

But in Wisconsin it'd be more like Green Bay Keggers. Not quite the same ring, I don't think.

I've nothing against beer, and we in Wisconsin make some damned good beers (Berghoff, anyone?).

But, having graduated from what (if memory serves me well) is the NUMBER ONE binge-drinking-problem school in the nation--the good old U of Wisconsin-Madison--what PETA has done with this ad campaign is just downright irresponsible.

Not that this is surprising.

See my April 25th blog post for something on PETA and the Dixie Chicks (and links to an interesting poster...).

Just speaking for myself, but when I'm drinking beer, I always get a hankering for a bacon double cheeseburger. Getting in the mood for a barbeque and keg party at the moment.

What they don't realize is that with beer consumption comes the uncontrollable urge for buffalo wings, nachos (with cheese and beef), tacos... Mmmmmmm...

ingredients used in beer...

edible gelatines (made from bones)
isinglass (made from the swim bladders of fish)
casein and potassium caseinate (milk proteins)
animal albumin (egg albumin and dried blood powder)

Bunch of things here:

1) I'm a vegan. Have been for over five years, and I've been vegetarian for over half my life. I've never been healthier.

2) I think PeTA's unbelievably damaging to the cause of veganism. A "beer not milk" campaign is more than a little ill-conceived, but in all fairness, Michele, the very quote you lifted promotes beer in moderation. I don't see any indication from that article that PeTA doesn't give a damn about what people do to themselves or other people - it's more that they just don't understand the potential consequences of what they're doing.

3) Jonathan - I don't speak for any vegans other than myself, but I'll do my best to answer your question anyway. For one, although I'd like to see milk consumption decrease, I'm not unrealistic enough to think that it's going to happen all at once. Consumption of red meat has decreased over the years, and the result has been the predictable economic reaction: supply decreased to accomodate the decrease in demand. The result WASN'T a huge excess of meat-producing animals - these animals don't reproduce by themselves; they have a lot of help from farmers.

4) PeTA's disregard for human lives and suffering is really nothing compared to that of the meat industry. Meatpacking is the most dangerous (for humans) job in the United States. According to the industry's own stats, more than one out of four meat-packers suffered a
job-related injury or illness in 1999-a proportion higher than
that in any other U.S. industry. The rate of serious injuries in
meat-packing (as measured in lost workdays) is also the
highest: more than five times the national average in private
industry. The rate of cumulative trauma injuries, such as back
problems and tendinitis, is about thirty-three times the national
average.
PeTA's a bunch of kooks who have a lot more influence on media attention than they have on policy, whereas the meatpacking industry has a huge impact on workers' lives and health every day. Seeing as I'm more interested in reducing human suffering than I am in mocking animal rights kooks, I think that it's probably wiser to focus on the serious abuses that take place in meatpacking plants than it is to focus on an ad campaign directed at college students who probably don't need more excuses to drink.