Wal-Mart v. Target
The data is still coming in. I will crunch numbers, stir up potions and Chemical X to the equation later to get the results you are all waiting for.
The first Wal-Mart opened here a few years ago. Within weeks, the store went from that sparkling, brand-new shine to a dirty heap of cluttered aisles and car-on-the-lawn shoppers. We opined that it was just had the misfortune of being placed in a not so great neighborhood.
Last year, a Wal-Mart opened closer to my house. Within weeks, it looked just like the one that came before it.
Target has been here about two years. It has never looked dirty, never smelled bad, never attracted the same sort of bottom bargain shoppers that Wal-Mart does. Or perhaps it does, but they just dress better when they go to Tar-Jay.
Where Wal-Mart has that dollar-store vibe, Target makes you feel as though you are shopping at some sleek, upscale city shop.
Where Wal-Mart has dingy aisles loaded with cast-offs and marked down boxes of cereal, Target has perfectly packaged goodies all lined up in a row.
Wal-Mart has cashiers who look like they'd rather shoot you than serve you. Everyone smiles at Target.
Wal-Mart has those annoying senior-citizen greeters at the door, who scare the crap out of your teenage daughter when they remark how well-developed she is, or who insist so hard that you take their damn flier that they will follow you around the store and stick one down your pants if they have to.
Wal-Mart is The Weekly World News. Target is Entertainment Weekly.
Wal-Mart is Blogspot. Target is your own domain with Moveable Type installed.
Plus, Target has a Taco Bell inside. The best you can hope for at Wal-Mart is to open a box of Mallowmars before you pay for them.