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even a cutting-edge sheep still says baaaa

CNN on blogs:

But as more people have embraced the concept, what once seemed like a passing fancy has morphed into a cutting-edge phenomenon that may provide the platform for the Internet's next wave of innovation and moneymaking opportunities.

I hate being part of a cutting-edge phenomenon.

I still have the remnants of all my other excursions into that territory.

Pet rocks, anyone? Well, that was cutting-edge back in the day. I still have my Vic-20. And weren't those scooters considered cutting-edge at some point?

Does this mean the blog is going to go the way of hula hoops, the Atari and pogs?

Fine, I'll still be here at the end, like some little kid still playing with Pokemon when everyone else has moved on to Yu Gi Oh. You go on with your video blogging and voice blogging and pet-cam blogging. Ten years from now when you are all doing this with voice recognition technology in your hovercrafts while on your way to a meeting at Spacely Sprockets, I'll still be the old fashioned person sitting at the keyboard, typing away. I'll probably belong to some Yahoo group named Old Skool Bloggers.

"Now there are people like me coming along and trying to figure out how to package it. It's time to take it to the next level."

Why does everything have to go to the next level? What's wrong with the status quo?

The way bloggers link and influence each other's thinking could lead to a collective thought process, "a kind of hive brain," said Chris Cleveland, who runs Dieselpoint, a Chicago maker of search software that recently worked with Blogger.com.

The geeks have taken over the asylum. And do you know what sound a "collective thought process" makes? Baaaaaa. Baaaaa. You heard of mob mentality? Well now there's blog mentality. And advetisers and marketing gurus and placing all their chips on the sheep.

The future of blogging is not in the creative writing, the mainstream news or in changing the world, one post at a time. It's in money. It's in sheep.

Imagine, 4,000 kids all blogging about one product in one day. 250 15 year old kids leaving comments on one blog about how much they love PinkPassion lipstick.

The kind of blogging we do now - thinking, conversing, challenging, writing - is going to go the way of Olivetti typewriters as the paid-for-by-Pepsi blogs take over and we are all left standing here holding our Pokemon cards.

(as seen at Jack's place)


Ok, I'm not sure I agree with the point on blogs encouraging some kind of collective thought process. Maybe with kids. But look how it is on here - most people have their own opinion, and it doesn't really matter what you write, they're going to stick to their opinion. Maybe it's just the subject matter, but look at posts about abortion and the war. Has ANYBODY changed how they felt just because a bunch of people blogged about it?

And as far as kids go...not REALLY any different than a bunch of them sitting on the phone all night long talking to each other.

The problem with being on the cutting edge is that you run the risk of being cut on it at the hands of someone faster, smarter, and better funded.

Oh, if I was an ad exec at any company targeting teenagers with marketing I'd be cutting a check to MT for licenses and setting up the network to offer free hosting. The cost of a license is minimal, the cost of hosting is nothing, the value of sticking your logo in front of teenagers is priceless.

Of course, when your logo is on the blog of the next school shooter, you'd have some pr work to do.

"Why does everything have to go to the next level? What's wrong with the status quo?"

Because that's the only way the latecomers can exploit any phenomenon for cash.

I love jargon. "Hive brain"? "Collective thought processes." "

Isn't he talking about old-fashioned dialogue, conversation and culture?


Bill's right, but let's extend it a bit using all the cliches:

"As the paradigm shift is implemented and memes expand out through the information superhighway (a registered trademark of ALGORE, LTD.), the defragmentaion of the web community will morph into the collective thought process, developing into a hive brain that links matrices of ideas into a virtual village of digital ideas."

Okay, now where's my money?

I dunno Michele, that Video-blog
may be interestng. I mean, I doubt
it would work for Den Beste, Misha,
But You, Andrea, and a few others
could give the blososphere a real

Yeah, that's going to be great. We will be posting our comments and...hold on, I need a sip of Dr. Pepper.... some asshat will pop in with an ad.

I have a headache just thinking about it. I'm going to get some Advil since it's tough on headaches.

Olde Skool RoolZ!!!! RetRo BloGgerZ 4EveR!!!! LOL! RFLMAO!!! YMMV!!! WWJD!!!! FUBAR!!! SNAFU!!! SOS!!! M&M!!! UNICEF!!!

I thought Little.Yellow.Different already was sponsored...

And isn't A Small Victory funded by a political party? (yes, but which one?!)

I am funded by the Hobbit Socialist Party.

Sorry, sweety, the hula hoop is older than you are, It was first a phenomenon in the 50's.

What percentage of these predictions comes true? I've seen lots of smarty-pantses tell me how the future would be. NONE of em were right.


can these people see anything without wanting it to be 'collectivized'?

Michele, dear, blogging per se is about form. Form is nearly always a minor player in the value equation. Content invariably matters more.

You write entertainingly, and you have a gift for cutting through the BS. Blogging suits your style, so it's a suitable delivery medium for what you have to offer. But the value is in the serum, not the syringe; the syringe just makes the delivery of the serum relatively simple and painless.

CNN is o-v-e-r.

Shepard Smith rules.