I imagine the meeting went something like this:
Advisor #1: Now, about those forest fires...
Bush: Boy, I bet my approval rating would go sky high if I could put out all those fires.
Advisor #1: Well, it's not like you could really put the fires out. Literally, at least.
Bush proceeds to unzip his fly and laugh like a little school boy.
Advisor #2: Mr. President, you couldn't put out a match with that thing.
Advisor #1: We thought perhaps if we tackled this from an economic point of view, we could find a solution.
Bush: Looks like that Smokey fella didn't do a very good job, did he? Can we fire him? Can't we make him a scapegoat?
Advisor #2: Smokey?
Bush: Smokey the bear!!!
Advisor#1: Umm...Mr. President, Smokey the bear is just a.....
Advisor#2: (kicks advisor #1 under the table and whispers) Shhhh....he thinks Smokey is r-e-a-l.
Bush: Hey! I have a great idea!
Advisor #1 (groaning to himself): Great, Mr. President. What's your idea?
Bush: Oh, you're gonna love this! It's brilliant! See, if there were no trees, there wouldn't be any fires!!!
Advisor #2: No trees?
Bush: No trees! Remember that logger fella we met with once? He could do it. Him and all his friends!
Advisor #1 (to advisor #2) Actually, he might have a plan there.
Bush: (pumping his fists in the air) Take that, Smokey! Who can prevent forest fires? I can prevent forest fires!! I'm smarter than Smokey! Whoooo!